Similar
like other technologies, SEO also have a lot of myths and confusions.
Since it is the key point of the online businesses, the same can be
crucial. So avoiding some common mistakes, we can ensure our online
business to move on a smooth road. We should keep some points in mind while carrying on the SEO process:
1. Submitting to 1000 Search Engines
Generally
people start their SEO by submitting their website to search engines
(some companies also offers to submit to 1000 search engines!), but as
far I know it’s not of any worth. It’s totally waste of time and money.
The only search engines that are of any use are few and they will
automatically recognize and index your website once they found its link
anywhere crawling. Instead of submitting into any search engine, just
place its link on popular websites. Search engines will crawl your
website sooner than you might think.
2. Poor Content Pages
Webmasters
load their pages with images and flashes to make them attractive (or
provide some specific information), and do not write any content on the
page. Especially in case of product site or some kind of wallpaper site.
Those pages look content rich to users but may pose a risk
to flag your page with thin content pages by search engines. So adding
an alt attribute to images, and a little description of the images and
products or wallpapers will avoid instances.
3. Ignoring URLs
Generally
people heard that dynamic URLs are not good for SEO, and static URLs
are helpful but they forget its real importance. Not even making your
URLs static is pretty enough for search engines. They play an important
role in SEO and they should contain your prime keywords. Especially
keywords in URLs are more important in Yahoo and Bing, and Google also
give a higher weight to it.
4. Backlinks
Of
course backlinks are the key players in SERP rankings but these are the
quality backlinks that do that. Putting your links in link farms even
harm your rankings. It is true that making quality backlinks requires
more time and efforts but they ensure your SERP rankings. In terms of
backlinks, another mistake that people make is to try building links
speedily. They try to create backlinks as soon as possible to get their
website higher ranking. But it’s not a wise task. The backlinks should
be building steadily and should not looks odd to search engines.
5. Keyword Stuffing
It
is seen that new webmasters or SEO load their websites with lot of
related and unrelated keywords. This is called excessive keyword
stuffing or keyword spamming. According to the recent Panda Update,
Google phased out the websites practicing keyword spamming. The webpages
should have a proper keyword density (around 1-2% is fine) and should
not contain unnecessary or unrelated keywords.