Sunday, 27 January 2013

3 Web Design Tips to Generate More Leads


3 Web Design Tips to Generate More Leads

Your website is there to help your business get found online. It serves as a way for customers to learn more about whom your business is and what you, as a company, offer. But not all visitors that arrive on your website are ready to make a purchase. These people may just be scouting out companies that do what you do to try to prepare themselves for the moment when they are ready to make a purchase. In these cases, it is important to capture the lead so that you can do what you can to remain in the forefront of this prospects mind.
The way you design your website can help you capture these valuable leads. Here are three web design tips to help you get the information you need so that you can nurture your leads and help your business thrive online.

Use Social Media to Your Advantage
Website visitors have become accustomed to seeing the social media logos of their favorite networks, such as Twitter and Facebook. By posting these logos, links to your social media accounts and a call to action asking for your website visitor to engage with you on social media, you can encourage people right then and there to follow you. This will help you gain more followers that you can slowly nurture with valuable posts and content until they are ready to make a purchase. Then, when they are in a position to buy your goods or services, you will be in the forefront of their mind because they will be connected with you on social media. By simply adding social media links in your web design, you can immediately start a relationship with your prospect.

Offer Valuable Content for Free
People love free stuff. Combine that with the increasingly popular content marketing and you have a recipe for success. This form of marketing allows you to offer something for free on your website. This free offering can be an e-Book written to about a specific topic that you know will help your website visitor and future customer, or a subscription to your blog post filled with daily tips and tricks that will give bits and pieces of valuable information. When you offer something for free, do so in exchange for an e-mail address or phone number so that you can get in touch with your prospect again in the future.

Make Your Call to Action Impossible to Miss
Your website visitor is busy and they may only spend a few seconds on your website before they head off to other competitor websites. Therefore, you want to make your call to action or prompt to gain their personal information easy to find and impossible to not react to. One way to do this is through an interruption window that pops up after a few seconds on your site offering your free content. Another way to do this is through the use of arrows or bright colors to direct their eye to that portion of your site first. Depending on what it is your business offers, there is a way to make your lead generation call to action clear and straightforward so that you can be sure you will capture your website visitors’ personal information.
Following up with customers once they have been to your website is a sure way to make a bigger splash in the market and drive more sales. Likewise, offering something of value to them as they make their purchase decision will keep your business in the forefront of their mind and give them a reason to remember you when they are ready to buy. Contact us for help designing a website to drive these conversions.

link source: http://www.infintechdesigns.com/blog/3-web-design-tips-to-generate-more-leads/

Thursday, 24 January 2013

Time to Design! Where Do I Begin?

Time to Design! Where Do I Begin?


Welcome, Startup Weekend participants! Once you’ve received your free .CO domain name from www.domain.com/startupweekend, you’ll be ready to begin building your website. If you’ve never designed a website before, the task can seem daunting, but have no fear! With Domain.com’s intuitive site building tools, even beginners can be successful designers.

To help get you started, we’ve consulted with our very own Director of Web and UI to get the best tips and tricks for designing the most visually appealing website. Check out his advice below and good luck!

6 Tips for Creating a Great Website


Think of the websites you visit the most — chances are they are clean, professional, and easy to navigate. This is no coincidence: the human mind takes just a millisecond to make a definitive decision as to a site’s credibility, and this initial judgment is based entirely on aesthetics which means a good web design is critical for retaining visitors. So before you get going, consider these 6 design tips:

1) Plan Your Site: Before turning on your computer, consider the layout, page structure and how users will move from one page to another (navigation). Then, sketch out your site on paper.

2) Understand Your Audience : Knowing your audience will help set the tone for your content and layout, as you identify what visitors will be looking for on your site. It’s also important to consider popular web browsers and your visitor’s screen resolution size so that they see your site the way you intended; you can find this data in most site analytics tools. If you’re not sure how wide to make your site, 960px is a great place to start.

3) Allow for Easy Navigation : Since people often read from left to right and top to bottom, the upper left-hand corner of your site is the first place your visitors will look. Place your navigation buttons here and keep them consistent, along with font and color choices, for easy reading and fluid movement from page to page.

4) Choose a Color Scheme : If you’re designing your site around an image, try uploading it to a color palette tool, like DeGraeve.com‘s, for example, for complementary color suggestions. Be sure to remain consistent with your design patterns, and stick to no more than three font types and colors.

5) Use High Quality Photos : In order to give your site a more professional appearance, all images should be clear, focused, and of high resolution. An alternative to taking your own photos is buying them from istockphoto.com; at about five-dollars an image it’s an inexpensive way to visually take your website to the next level.

6) Test Your Site, Then Test Again : When you’ve created or redesigned your site, ask friends and family to test it for you. They may find things you’ve missed, or point out areas of confusion.

When paired with quality content, executing these tips appropriately will help retain first-time visitors and transform them into regulars.

We hope this advice will be helpful to you as you begin designing your website. If you haven’t already, be sure to redeem your free .CO domain and hosting trial today at: www.domain.com/startupweekend

source: http://startupweekend.org/2013/01/03/domain-coms-web-design-tips-for-startups/

Tuesday, 22 January 2013

Six Expected Web Design Trends in 2013

Prediction #1 – Responsive Web Design:

This prediction is expected to turn out absolutely true as we all know that new kind of desktop and mobile devices are being introduced in the market every now and then. Our Each device, be it desktop or mobile, will vary in screen size and other proportions. The reason why responsive web designing is expected to be in trends of 2013 is that designers cannot design a new design for individual website. It will not only take a lot of your time but will also cost you a fortune.
Responsive web design will eliminate all of these problems because of its ability to respond to the size of the device being used. Thanks to responsive web designs, designers will not have to make a new layout for different mobile and desktop devices. A single design will work perfectly on all devices. No would avoid this trend because this trend is expected to make things much more convenient for all the designers.

Ultimate Responsive Web Design ToolKit

This article will help designers in building a strong toolkit to make a responsive website.
Ultimate-Responsive-Web-Design-ToolKit

Responsive Web Design: An Ultimate Guide

This article will give you suggestions regarding long term marketing strategies for mobile responsive design.
Responsive-web-design

Best Responsive WordPress Themes 2012

The quality of these Responsive WordPress Themes is excellently good in real sense as this is what matters the most. You can have a quick look for selecting the designs for your device.
responsive-wordpress-themes-25

Prediction #2 – Designed Typography:

Thanks to the variations available in Typography, designers have a lot of fonts available to select from. However, selecting typography is no longer a small decision and selecting a trendy typography design is very important. Our prediction is that 2013 is going to be the year of typography as it will be given much, much importance. In fact, typography will become an integral part of any website’s design. Designers will no longer replace text with the beautiful images and will try to enhance website’s beauty through typography. By 2013, it is expected that designers will give typography a lot of importance because it is considered to be the foundation of any website.

A Collection of Beautiful Typography

2-Steven-Jobs-Type

25 Fresh Typography Free Fonts For Your Next Designs

Sketch-Me

Prediction # 3 – Vertical Scrolling:

Websites’ optimization is going to be a very important decision. Nowadays, a lot of websites offer both, vertical and horizontal scrolling as far as mobile devices are concerned. However, vertical scrolling will lead the trend in 2013. Vertical scrolling is easy, convenient for all the mobile users. Vertical scrolling is quite user friendly, efficient and definitely allows easy navigation. Apart from all this, another trend that is expected to hit 2013 is vertical scrolling of menus and buttons. When a user is scrolling a page down, the header menu should scroll down with it so that the user does not have to go upwards to view the menu again. Same goes for shopping carts and social buttons. Vertical scrolling will be in demand because it allows user a friendly navigation throughout the website.
Smashinghub is an example of Vertical Scrolling. you can only see scroll on vertical..its an example of Responsive Design.
Vertical Scrolling

Prediction # 4 – Huge Buttons:

Since the ‘touch & tap’ is getting famous with every passing day, we can totally expect the trend of huge buttons in the upcoming year. Initially, big and huge buttons were being used just for the beautification purposes however, in 2013; they are expected to become a necessity. Huge buttons will definitely make tapping a lot easier but yes, this trend does have a flaw i.e., huge buttons would definitely require more graphics which will result into slowing down of the website. Designers will have to find a way out or else this trend might not last long. Let’s see what 2013 has in store for buttons.
Huge Buttons

Prediction # 5 – Branding will take a hike:

We all know that businesses want their brand to be noticeable; people should be able to recognize their brand within seconds. The year to come is expected to focus more on designing the brand instead of simply designing a website pertaining to the latest trends. Designers will focus more on selecting the things that will compliment the brand itself or enhance the beauty of the logo. Designer will focus more on translating the business through the website and this trend is expected to last for a long time. It is very important for you as a business owner to get a website designed which represent your brand’s image and designers will research and give you a site exactly like this.

Prediction # 6 – Parallax Scrolling:

2013 will see a lot of increase in the usage of parallax scrolling effects. This thing has been in the industry for sometime but earlier it was associated with video games only. This feature will basically allow designers to control the depth of design objects on the website being designed.

Parallax Scrolling Effect in Web Design


jQuery Parallax and Scrolling Effect Plugins

scrollpath

Conclusion:

Above mentioned web design trends are only predictions by some of the experts and along with these we can definitely see a lot of other trends in 2013. Are there any trends that you think will hit the designing world in 2013? If yes, please share them with us.

source: http://smashinghub.com/web-design-trends-in-2013.htm

Sunday, 20 January 2013

10 Usability Tips for Web Designers

Simply put, usability is making your website easy for your visitors to find the information they need when they need it.
A common misconception about usability amongst web companies is that usability is expensive. Yes, there are multi-national companies that spend thousands of dollars on usability tests and research, but for an everyday company usability is achievable without the knowledge of usability experts or without expensive equipment for testing.
Web designers have an even easier job to do, just by reading usability articles they can accumulate a fairly good knowledge about usability basics and how to implement them on a website.

1. Include a Tagline

A tagline is a statement or a motto that represents a company’s, or in our case a website’s, philosophy and mission. It should be the most obvious element on a website’s front page and it should clearly describe the website in one phrase.
Statistics show that a website has just 8 seconds to capture a visitor’s attention for them to browse the site further. Without a clear tagline a website would have a hard time keeping visitors long enough to browse the inner pages.



2. Implement Site Search

As with taglines, site search is a very important element on a website. When users are looking for something they typically look for a text field where they can enter their search term.
According to Jacob Nielsen’s web usability tips, make this search box 27 characters wide in order for the text to be clearly visible and easy to use. Place the search text field on the top of your web page, because users tend to search a website according to the F pattern, meaning from the top left to the bottom right.
Include a search button and clearly specify the search text, don’t use text such as Go or Submit, because these expressions tend to mislead your website’s visitors.



3. Don’t Use Extensive Graphics

Abusive use of design elements and graphics are always bad for a website, they just mislead the site’s visitors. Only design to improve the web page not just to decorate it. From a usability point of view, less is always more.

4. Use Site maps

Site maps are a relatively new website feature that improves web page navigation and also search engine optimization (SEO). Site maps in essence are a structural representation of a website’s pages and architecture. It can be a document in any form, or a web page that lists the pages on a web site, typically organized in hierarchical fashion.
Recently, search engines like Google, Yahoo and MSN have started offering a Sitemap protocol which is similar to a website’s site map page, but the data is organized in XML format. There are Sitemap XML generators that create these documents for a specific URL.

5. Don’t Break the Workflow

By workflow we mean every operation that a user is doing on a website. For example filling out a form, registering on a website, browsing categories, archives, etc. Don’t break these workflows, let the user cancel any operation. By not letting the user cancel an operation, we’re forcing them to finish it even if they don’t want to.
Not every operation on a website is obvious for users, guide them through the specific workflow by using descriptive tips. (e.g. when filling out a form). Javascript links usually break the workflow, so it’s not recommended to use them on your website.
Another mistake is not changing the color of visited links, this results in breaking the navigational design. Let users know where they’ve been and where they are on a website.

6. Create Easily Scannable Web Pages

Easy to read web pages plays an important role in maintaining visitors’ loyalty, keeping them on your site and reading your content. Usability tests show that the majority of users don’t read web pages, they scan them, looking for titles, bold, emphasized text or lists.
Eye tracking studies conducted by Jakob Nielsen show that users read content that resembles an F shape, meaning that the reading starts from the upper left of the web page, next it moves down a little starting from the left again.

Nielsen also states the implications of this reading pattern:
  • Users won’t read a web page content word by word, they will extract important paragraphs, bold text, etc.
  • The first two paragraphs are essential on a web page. These must contain the most important information that your visitors are looking for.
  • Sub headings and lists stands out from the regular paragraphs. Use these elements to notify users on important information.

One important method that we can learn from traditional printed newspapers is that the journalists thought of a catchy headline and a catchy first paragraph to make readers read the whole article. They organize the content in an inverted pyramid format, just picture an upside down pyramid. The broad base represents the most important information in the whole article and the narrow tip represents the least important information.
We can use this format to organize web content by putting the most important pieces on top and the least important ones on the bottom, but how do we know which information is important and which is not? With the help of news values.

7. Don’t Design Misleading UI Controls

By user interface (UI) controls we mean web page elements, components and widgets that a user can interact with (e.g. a button, drop-down list).
Don’t design graphic elements that looks like a button, but is not. We often see text that is underlined and looks like links, but are not clickable.
By not having the action that the users were expecting, they would think that the site is broken and eventually leave. One other important usability tip regarding UI controls is consistency: Make sure that your UI controls are consistent.

Yahoo, as the above image shows too, is a good example of consistent UI control design. Every tab on the page looks and behaves the same, every link is underlined on mouse over, every button looks the same, etc.

8. Give Meaningful Feedback

Meaningful feedback is essential for a website. This is the communication channel between the site and the users, with the help of feedback we let the users know what’s going on on the site. In case of an error on your web page, don’t just print Error occurred, instead write meaningful error messages which tell the user what went wrong and what actions they can perform from there.


Feedback works in both ways. When a user fills in a form they are essentially giving you feedback. Don’t make the users have to fill in the same information twice. For example if a user has registered on a website and needs to fill in a form at some point, don’t ask for their name or any other information that they have already supplied, because these details already exist somewhere in a file or database. By simply getting these details automatically we are simplifying the whole process.

9. Do Not Overuse Javascript

With the advent of Javascript and the AJAX technique, web designers and developers can create responsive, transparent websites, but as with all new technologies there is a cost. In our case the cost is browser inconsistency. Not every user has an up-to-date web browser. They also might not have Javascript enabled by default.
By using Javascript on a website extensively we block out these users. Instead use unobtrusive Javascript and graceful degradation.

10. Avoid CAPTCHAs

CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart. Even the name sounds complex. The most general form of CAPTCHA is text embedded in an image and by testing visitors we can separate human users from spam bots.

The problem with CAPTCHAs are that each form of human verification method triggers a complex process in the users’ brains (e.g. figuring out the distorted text, adding two numbers, etc).
Another problem with CAPTCHAs are the inconsistencies regarding different cultures. For example Chinese symbols, numerals are different from most western letters and Arabic numerals. Chinese people have a much harder time using CAPTCHA ‘enabled’ online forms.

Summary

  • Always include a tagline which should be the most obvious element on a web page.
  • Implement a 27 characters wide site search and place it on top of your website.
  • Don’t use extensive graphics and design elements.
  • Include a site map page and register a sitemap XML document in search engines.
  • Don’t break a user’s workflow. Allow every action to be canceled if necessary.
  • Create easily scannable web content and place the most important information on top of your web page.
  • Don’t design graphic elements that looks like a button, but is not.
  • Present meaningful feedback and don’t forget that feedback works both ways.
  • Use unobtrusive Javascript and graceful degradation.
  • Avoid CAPTCHAs, use more usable methods instead.
source: http://www.webdesignerdepot.com/2008/12/10-usability-tips-for-web-designers/

Friday, 18 January 2013

Top 10 Web Design Tips

Top 10 Web Design Tips

When it comes to web design, Alchemy Interactive – a leading London based web design agency – offers the following top ten tips: 
 

1. Have a strong, clear brand message

Your web site should project the image you want the world to see – and the great news is that through web design you can control that image entirely. In terms of physical design this means positioning your logo or key message in the top left hand corner – the part of the screen our eyes are most naturally drawn to.
 

2. Provide a clear, concise navigation method 

A good web designer will ensure that they use design techniques to lead the user around the screen and site. Clearly differentiated sub-sections and even a site map can ensure a concise, easy to follow navigation route, while good use of position, colour, contrast and size can all help focus the eye. Stick to one main navigation menu, remain consistent throughout the site, use sub-navigation and keep it uncluttered by avoiding drop down menus.
 

3. Make it intuitively easy to use

Visitors can be fickle and if a site is hard or slow to navigate they’ll be off. Ensure navigation buttons are obvious and easily identifiable – towards the top of the page is good – and have appropriate links directly from page to page so the user can quickly switch when something catches their interest. Finally, adhere to the functionalities people have come to expect. For example, if text is underlined your user will naturally expect it to be a link.
 

4. Keep it consistent

Users like to know where they are within a website and if the style of a page changes dramatically or somehow feels different visitors will become disengaged and can start to feel lost. Maintain consistency – and a professional image – by ensuring everything matches, from heading sizes and typefaces to design, colour and style of image. 
 

5. Keep it simple

The whole draw of using a website is that it should be quick and easy to use. To this end simplicity is key.
 
Succinct, useful information should be available at the touch of a button.  Today’s surfers won’t hang around so make sure the page is scannable. That means not being afraid to use (read: leave in) plenty of white space. There is a theory behind this – our eyes do not naturally work in a linear fashion. Given the chance they’ll take in more and then zoom in to an area of interest from the bigger picture. 
 

6. Ensure it’s easy to understand 

Visitors coming to your website typically won’t want to spend much time so ensure that every aspect is easy to understand; from the navigation to the copy. There are design techniques that can help make the information on a page easier to understand – think shorter sentences, larger font, sections differentiated by contrast and colour and, as previously mentioned, good use of white space. To this end, there are some common rules of thumb: never use more than three typefaces, or more than three different point sizes for a font and keep lines of text to 18 words - 50-80 characters – max!
 

7. Degrade gracefully

Not everyone has the latest pc and the fastest broadband so make sure your code is as simple as it can be without compromising on the elements you need. HTML code needs to degrade gracefully and not slow down or cause problems to lower spec computers. Cause an IT issue on your visitors pc and you can be sure that customer won’t be back again... or be recommending your site to anyone else!
 

8. Write it with your target audience in mind

When writing – or commissioning - the copy for your website, do bear in mind your target audience. Tempting as it is to use the medium to bombard the user with all the information you can, do keep it succinct in style and use laymen’s terms if appropriate – or include a glossary if technical terms are unavoidable. If you are hoping to attract visitors through search engine optimisation (SEO) you’ll need to consider the key words people will be using in their searches. Weave these into the copy as often as is appropriate to help propel your site up a search engines listings.
 

9. Consider usability 

At the end of the day if your website isn’t usable visitors will be off – as quick as a mouse. So, when working on the web design, consider the end user’s experience of the site.
It can be a good idea to make a list of the things a user will want to use your site for and then checking that these are easy to achieve and if necessary are readily available from the homepage – e.g. Start shopping, Current offers, Book an appointment etc. Then test early and throughout the process test and test again. The only way to really check that your site is as user friendly as it can be is to test it out on people who know nothing about your business.
 

10. Make sure it’s compliant

A good website should adhere to certain guidelines. For example, all web sites designed by Alchemy Interactive – a London based web design agency – comply with the Web Accessibility Initiative (WAI). This ensures their sites are suitable and accessible for people with disabilities and cover aspects of web design such as screen flickering - line with the Disability Discrimination Act (DDA).
 

8 Code Snippets for New Website Projects

1. Basic HTML5 Page Template

To get us started I have included my very basic HTML5 webpage template. This code snippet has the obvious doctype tag along with some additional header scripts. The template makes reference to an external page styles.css for your stylesheet designs, which can be updated to anything.
Also I have included references to 2 Google-hosted scripts. The first is jQuery 1.8.2 which is the most recent version as of this publication. Then second I’m including the HTML5shiv document so that older versions of Internet Explorer can recognize newer HTML5 elements.

<!doctype html>
<html lang="en-US">
<head>
  <meta http-equiv="Content-Type" content="text/html; charset=utf-8">
  <title>Default Page Title</title>
  <link rel="shortcut icon" href="favicon.ico">
  <link rel="icon" href="favicon.ico">
  <link rel="stylesheet" type="text/css" href="styles.css">
  <script type="text/javascript" src="https://ajax.googleapis.com/ajax/libs/jquery/1.8.1/jquery.min.js"></script>
<!--[if lt IE 9]>
  <script src="http://html5shiv.googlecode.com/svn/trunk/html5.js"></script>
<![endif]-->
</head>

<body>

</body>
</html>

2. Clearfix for CSS Floats

I learned about the CSS clearfix method years ago when just first getting into coding. Most web developers understand how floats work, but clearing floats brings in some additional rules.
You should copy my code below into any CSS document you’re using with floats in a layout. Then you should append the .clearfix class onto any container elements with internal floats. This is useful, for example, if you have 1 or 2 sidebars floating alongside your main content and need to clear the lower footer content down to the bottom of the page.

.clearfix:before, .container:after { content: ""; display: table; }
.clearfix:after { clear: both; }

/* IE 6/7 */
.clearfix { zoom: 1; }

3. CSS Browser Resets

Each web browser comes packaged with its own set of standard rules for styling documents. By default if you include no other CSS rules you’ll be given a set of standard fonts, margins, and padding for your website.
Typically web developers want to remove these preset values so that each browser will render the webpage exactly the same. Margins and padding is one big area, but there are other topics as well. I’ve worked out this snippet through Eric Meyer’s CSS resets while adding a few additional lines of, in my opinion, important code.
html, body, div, span, applet, object, iframe, h1, h2, h3, h4, h5, h6, p, blockquote, pre, a, abbr, acronym, address, big, cite, code, del, dfn, em, img, ins, kbd, q, s, samp, small, strike, strong, sub, sup, tt, var, b, u, i, center, dl, dt, dd, ol, ul, li, fieldset, form, label, legend, table, caption, tbody, tfoot, thead, tr, th, td, article, aside, canvas, details, embed, figure, figcaption, footer, header, hgroup, menu, nav, output, ruby, section, summary, time, mark, audio, video {
  margin: 0;
  padding: 0;
  border: 0;
  font-size: 100%;
  font: inherit;
  vertical-align: baseline;
  outline: none;
}
html { height: 101%; } /* always display scrollbars */
body { font-size: 62.5%; line-height: 1; font-family: Arial, Tahoma, Verdana, sans-serif; }

article, aside, details, figcaption, figure, footer, header, hgroup, menu, nav, section { display: block; }
ol, ul { list-style: none; }

blockquote, q { quotes: none; }
blockquote:before, blockquote:after, q:before, q:after { content: ''; content: none; }
strong { font-weight: bold; } 

input { outline: none; }

table { border-collapse: collapse; border-spacing: 0; }
img { border: 0; max-width: 100%; }

a { text-decoration: none; }
a:hover { text-decoration: underline; }

4. Full CSS3 Gradients

The code below should create CSS3 gradients for nearly all web browsers on the current market. It can be tough when you are working with these new properties since there are so many rules to keep in mind. Also you have to conform to CSS prefixes for alternate rendering engines, and they’re tough to memorize!
background-color: #000;
filter: progid:DXImageTransform.Microsoft.gradient(startColorstr='#bbb', endColorstr='#000');
background-image: -webkit-gradient(linear, left top, left bottom, from(#bbb), to(#000));
background-image: -webkit-linear-gradient(top, #bbb, #000);
background-image: -moz-linear-gradient(top, #bbb, #000);
background-image: -ms-linear-gradient(top, #bbb, #000);
background-image: -o-linear-gradient(top, #bbb, #000);
background-image: linear-gradient(top, #bbb, #000);
Just copy and paste these properties into any CSS selector which needs a gradient background. Then you can modify the color values to anything you like, including rgba() syntax for transparency. Internet Explorer has a lot of proprietary settings for generating gradients inside the browser. But since many of these are unsupported elsewhere you may choose to remove them from production code.

5. CSS3 Transforms

This is a lesser-used property by developers because of the lack in support from older browsers. But CSS transforms have changed the way developers create user interfaces on websites. Thanks to browser transforms you can generate custom tooltips and custom shapes with just a few lines of code.
-webkit-transform: perspective(250) rotateX(45deg);
-moz-transform: perspective(250) rotateX(45deg);
-ms-transform: perspective(250) rotateX(45deg);
-o-transform: perspective(250) rotateX(45deg);
transform: perspective(250) rotateX(45deg);
You will have to be careful about using the transform properties on too many elements. These may sometimes cause ugly bugs with Internet Explorer and some older versions of Firefox. Your designs will look best if you can tack on other properties as well, such as box shadows or rounded borders. Or alternatively offer a background image as a fallback method.

6. Custom @font-face Typography

There have been plenty of tutorials explaining how to include your own custom fonts using CSS3. The process isn’t as easy as designing text in Photoshop, but you do get some neat effects in the browser. Use this code snippet if you want to include copies of your own fonts and load a unique font-family value into your CSS.
@font-face{ 
  font-family: 'MyFont';
  src: url('myfont.eot');
  src: url('myfont.eot?#iefix') format('embedded-opentype'),
    url('myfont.woff') format('woff'),
    url('myfont.ttf') format('truetype'),
    url('myfont.svg#webfont') format('svg');
}

h1 { font-family: 'MyFont', sans-serif; }
Note that you will still need to setup the font-family property on any elements you need using this font. Also you’ll want to provide at least a .woff file which is heavily supported by all CSS3-based browsers. Ideally you should include copies of the fonts which are OTF, TTF, EOT, WOFF, and SVG.
There is a fantastic tool online named Font2Web which can actually do this conversion for you. They are limited to a select number of requests per day, but it is one of the best free solutions to generate copies of your fonts.

7. HTML Meta Tags for Responsive Layouts

Mobile responsive web designs have become extremely popular in the past few years. As such it’s common to see more code snippets thrown around and used for this purpose. To make things a bit simpler I have included just a few meta tags which you can add into your document <head> section.
<meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=1,user-scalable=no">
<meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1">
<meta name="HandheldFriendly" content="true">
The meta viewport tag is the only one which should be required for responsive layouts. This will set the view on all screens at a 1×1 aspect ratio. This will remove the default functionality from smartphone browsers which render websites at full-view and allow users to zoom into the layout by pinching. The other two tags are supported in Mobile IE and older smartphone browsers, but aren’t necessary for mobile effects in your layout.

8. HTML5 Embedded Media

The new <video> and <audio> tags are such a relief to developers who frequently work with digital media. Images have always been supported on the web, but audio and especially video files have been struggling for decent support going on a long time now. Up until recently there were very few file types which could stream video on all major Operating Systems.
<video poster="images/preview.png" width="1280" height="720" controls="controls" preload="none"> 
  <source src="media/video.mp4" type="video/mp4"></source> 
  <source src="media/video.webm" type="video/webm"></source> 
  <source src="media/video.ogg" type="video/ogg"></source>
</video>

<audio controls="controls" preload="none">
  <source src="music.ogg" type="audio/ogg">
  <source src="music.mp3" type="audio/mpeg">
</audio>
Thankfully the audio and video tags share a similar syntax. We can use the preload attribute to start downloading data before the user even clicks play. I tend to veer away from this method since we don’t always know if the user is going to stream, and thus could be wasting bandwidth. But you can feel free to customize these options as they best suit your needs.

Conclusion

I am sure there are some other awesome code snippets which have not been covered in this article. I want to present this collection as a very basic starter kit for web developers to build off. These are some amazing solutions for creating killer HTML5/CSS3 websites.
Feel free to copy and share this article anywhere on the web. Additionally you may back up these code snippets to a local file or template on your computer. If there are any related codes or questions you can think of, feel free to share with us in the discussion area below.
source: http://webdesignledger.com/tips/8-code-snippets-templates-for-new-website-projects

Wednesday, 16 January 2013

20 colour tips for website design

Choosing the right colours when designing a website is something that requires a lot of patience and experimentation, and – ideally – a minimum of guesswork.
 
Thankfully there are some useful rules of thumb to follow when it comes to working with colours, as well as some truly excellent sources of inspiration out there to help you make the right colour choices for your brand, website, and audience.
Let's start off by considering why colour matters, then I’ll list 20 colour recommendations for web professionals, followed by some pointers to my favourite tools at the end of this article.

Why is colour so important?
Psychologists have for many years studied the effects of colour on the brain / emotions. There don't seem to be any absolutes truths here. People’s perception of colour is largely subjective so I don’t think we can be too instructive in this area. Red doesn’t always mean danger, and blue doesn’t always mean calm.
Yellow is pretty much bi-polar, as far as I can tell. Somebody I used to work with once told me that it was ‘the colour of suicide’ and steadfastly refused to have our office painted yellow. Yet it is also said that yellow conveys optimism, confidence and emotional strength. So which is it?

There are also cultural considerations to factor in, something of particular importance to global brands: green may be lucky in Ireland, but it’s apparently not so lucky in England, while Islam venerates the colour. On top of that green is also the colour of envy, and of money. And it is also every eco-warrior’s colour of choice, and – more recently – has been adopted by a number of those wool-pulling energy companies. Wah!
So what on earth do you do? And where to start?

Well, it turns out that it’s not so much about choosing one colour as choosing a bunch of them, and making them sit comfortably alongside one another. The psychology of colour is less about individual colour washes, but rather an understanding of how people respond emotionally to multiple colours.
Ultimately, factoring in colour theory and pscyhology, colour choices for your website should only be made once the designer has a firm grasp on a) audience / market, b) geotargeting / cultural considerations, and c) brand / product and related guidelines.
Oh, there is another thing to think about, and it's important: d) usability / accessibility.

Usability and colour
Considerations relating to the psychology of colour, your brand, and your audience may help you narrow your colour choices. Now, there are some very important functional issues to think about.
Usability professionals have consistently warned us about the danger of making poor colour choices, for largely practical - as opposed to strictly aesthetic or psychological - reasons. Certain colour combinations are a non-starter. Poor colour choices can induce eye strain and headaches, forcing users to leave your site. Crazy page layouts can make matters even worse.
Yet this isn’t all about colour as such, but about contrast. Contrast is hugely important for accessibility reasons. Strong contrast is required to ensure legibility, so make sure the background is substantially different from the text colour.
Keep in mind that around one in 10 people are vision-impaired. Try printing out early prototype web designs in greyscale, to determine whether the eye can see differing shades of colour.
Ok, let's get to some recommendations...

20 colour tips for web pros

Here are some things to keep in mind when planning the colour scheme for your website. Remember that there are always some superb exceptions to the rule (see 13), so don't be afraid to experiment...
1.    Contrast. Background colour should be a single wash and have plenty of contrast with the text. Black - or dark grey – text against a white background remains the most sensible option.
2.    Avoid patterns behind text. This is the main problem with many of those user-customised MySpace profiles.
3.    Links. I firmly believe that links should be coloured blue, largely because the web’s most popular websites typically use blue (Google, Yahoo, BBC, New York Times, eBay, etc). Why reinvent the wheel?
4.    Clicked links. The vast majority of websites change the colour of a visited link to help users navigate. So should you. Maroon is a common choice for clicked links. Avoid applying these settings to your primary navigation.
5.    Limit your colour choices. The consensus opinion with regards to colour and web design seems to be one of ‘the fewer the better’. Use colour sparingly if you want it to grab the eye. Colour can be persuasive, but not if it is lost among a rainbow.
6.    Shades. Many websites use a blend of neutral colours and a range of shades of their main colour choice/s. This is easier on the eye than trying to work with multiple primary colours. I’m currently a big fan of grey. Note that some people struggle to pick out differing shades of blue.
7.    Add 30% more white space. By spacing out content units and blocks of colour you’ll help guide the eye to key areas. I’d wager that lightly-coloured landing pages with one brightly coloured ‘buy now’ button will convert better than a page featuring a mess of colour. Make that button stand out! Go on, try it…
8.    Be ‘web safe’. Macs and PCs both render colours differently, as do browsers. You should use ‘web smart’ colours to minimise issues.
9.    Clashing colours. Nobody wants to read green text on a bright red background. Avoid bad colour combinations.
10.    Branding. Make sure you consider brand guidelines and use matching or complementary colours throughout your website.
11.    Take extra care when using light text on dark backgrounds. Not recommended for publishers, but it works for some websites. Here, you should increase the leading, tracking and decrease the font weight. Why? Because there is greater contrast with white on black, compared to black on white. But for news sites and blogs with lots of content, this doesn’t work so well.
12.    Use gradients and shadows. Ok, this is a bit Web 2.0-ish, but it works. I’ve seen websites relaunch with barely anything changed except the addition of some sexy gradients, or a drop shadow below the logo. This can add a lot of depth to a site, making it appear less 2D.
13.    Consider some colour coding. I love the brashness of colour in the navigation of the new Guardian website – they have ripped up the rulebook somewhat, but then we don’t do rules, do we? The typography works, and there’s plenty of white space on these colour-coded channels. It is a stand-out example, and shows how well this can work. It’s not just about colouring up channels: note how Techcrunch authors have their comments colour-coded when replying to reader comments.
14.    Try a little opacity. If you insist on using patterns, or placing text in front of images, try reducing the opacity of the background pattern (or part of the image where the text is placed) to lighten the colours. This will achieve greater contrast for the text in the foreground.
15.    Use richer colours for prominent items. My favourite buy-it-now button is bright red, placed against a white background.
16.    Avoid fluorescent craziness. This is the web, dammit, not a Stabilo Boss catalogue.
17.    Remember the role of images. Pictures can add a lot of colour and depth to web pages. Keep this in mind when working on the wireframes / early designs of a website, as if you’re using test content (‘Lorem Ipsum’) you won’t necessarily factor in images. Don’t overcompensate with colour at this early stage.
18.    Going global? Where do your existing and prospective customers live? Which market are you targeting? There are plenty of cultural considerations to factor in when choosing colours.
19.    Demographics. If your audience is elderly then some usability experts suggest that brighter colours may be a good idea. On the other hand, if your website is mainly used by children then you could introduce lighter shades and pastels.
20.    Does it fit? Green is for the environment. Pink is for maternity leave. Blue is for corporate sites, etc. I’m not sure these observations are anything more than generalisations, but an eco-friendly site heavy on hot pink might look a little bit odd
source: http://econsultancy.com/in/blog/2654-20-colour-tips-for-website-design